Golden Rule. An August Rally! - from The Saint Paul Globe, August 14, 1898
“Just as a general, going into a fight, can rally his troops up to a pitch of great enthusiasm, just so can the general public be rallied into enthusiastic buying in this so called dull month by having leaders set before them. Our first two weeks sales in August have proved it. It simply goes to show that when goods are presented to the people that have merit in them and the prices are right, they are willing and eager to participate in benefits. The prices quoted on this page tell why we keep so persistently busy.
Wool and cotton blankets
It is a chance for you to save considerable money because these blankets were bought at the old price of wool and we give you the benefit. In some cases the present wholesale market price is more than the retail price we ask you today.
50 pairs White Blue Grass Wool Blankets, 10-4 size, with handsome borders; worth $4. Annual sale price, only $2.75
100 pairs extra size Pure Wool blankets in White and Grey; good value at $4.50. Annual sale price, only $2.85
50 pairs extra large size pure Wool Blankets in Grey and White, handsome borders; good value at $5.50. Annual sale price, only $3.95
50 pairs extra large and fine Lamb’s Wool Scarlet Blankets; good value at $5.50. Annual sale price, only $3.95
100 pairs full 11-4 White California Blankets, made of the finest stock, fancy borders; good value at $5.00. Annual sale price, only $3.25
200 pairs extra heavy, large size, gray Cotton and Wool Mixed; good value at $1.75. Annual sale price, only $1.60
100 pairs extra heavy, large size, Wool and Cotton Mixed gray Blankets; good value at $2.25. Annual sale price, only $1.10
5 cases of full 10-4 Cotton Blankets in tan and gray; others say they are worth 55c. Our annual sale price, only 29c. One pair to each buyer.
10 cases of full 11-4 Cotton Blankets in tan, white and gray; these blankets are sold by others at 75c. Our annual sale price, only 49c.
We also carry a full line of Cotton Blankets; for style and beauty they will astonish you when you see them.
Extra special on all North Star Woolen Mills Blankets— note the following prices.
WHITE.
10-4 Victoria $2.59
10-4 Alhambra $3.15
10-4 Emporia $4.50
10-4 Kenmore $2.95
GRAY.
10-4 Ascot $2.95
11-4 Ascot $3.45
We carry a full and complete line of Minneapolis Blankets made by the North Star Woolen Mills, at special prices.
Linen Department
Our great linen stock is pre-eminently the economical Linen stock of St. Paul, in the sense of money saving for its patrons. Not economical occasionally, but day in and day out. Not economical because of price lowness alone, but because of excellence of quality sold at these low prices.
This week the Linen stock will be more economical than ever. Here are more than half a dozen items to be sold much below regular value to close out a surplus on hand. They will be a market inducement to quick buying by those who know value.
…
Size 2x2 1/2 yards Unbleached Sheets, made from Pepperell sheeting material, worth 35c. Special, ready-made, each 32c.
Hemstitched Pillowcases - Sizes 36-inch long and 42, 45 and 54 inches wide, worth up to 18c. Special, each 10 1/2c
1 case Bleached Muslin Remnants and White Goods, worth up to 10c yard. Special, per yard 5c.
45 Fine Satin Bedspreads, Marseilles Patterns, beautiful designs, full size, hemmed ready for use, White, Pinks and Blues; value $4 each. Special, while they last, each $2.39
Remnants of White Goods at Half the Regular price.
Remnants of Table Linen and Crash Toweling cheap.”
Source: The Saint Paul Globe., August 14, 1898, Page 13, Chronicling America at the Library of Congress.
Golden Rule - one of the earliest Minnesota department stores.