Golden Rule - Spring Collection - St Paul Globe 24 April 1898

Golden Rule

We have more delivery wagons than any two St Paul houses combined, that tells the story in ten words. We only mention this fact to show what store is doing the business, and that buyers; cannot be fooled by the glamorous splurges of the 100 per cent profit fellows who have been standing on a high pedestal the past, forty year*. People prefer to go where they can buy first-class merchandise at the lowest cash prices— and that's The Golden Rule every time.

The curtain rises Monday on the handsomest displays of Spring Goods this store has ever shown. Ladies who shop around don't hesitate to tell us we have the best stock in St Paul, and we're inclined to think they know, Our reputation for selling high quality goods for low prices has been won by hard work. To live up to it requires great efforts.

Our Spring Stock has been selected with great care and cannot fail to be interesting. Each department is a store complete in itself. There is no difficulty in selling our goods, for the demand is peremptory. Some store in St. Paul has got to supply the needs of a hundred thousand families in the Northwest, and who better than The Golden Rule can do it? Our collections for Spring are pre-eminent alike for character and quantity, and by doing business on an extremely close margin your money, made to go further in The Golden Rule than in any store in the Twin Cities.

Linen Dept.

Sample Lot of Bedspreads

Balance for Monday sale, hemmed or fringed, all sizes. Prices from 63c to $2.50

25 per cent less than regular price.

Source: Chronicling America, Library of Congress